EU AI transparency

The European Union is moving toward greater transparency around artificial intelligence. The EU AI Act (Regulation (EU) 2024/1689) introduces transparency obligations for certain AI systems and AI-generated content, with requirements phasing in over several years. Alongside it, consumer-protection and advertising rules already require that commercial communications are not misleading — which can extend to how AI involvement in content is presented.

The details and deadlines vary by sector and use case, and guidance continues to develop. Whether any specific obligation applies to you or your clients depends on your activities, and that assessment is yours to make — ideally with qualified legal advice.

Regardless of when specific legal duties bite, clients, publishers and audiences are already asking “was AI used to make this?”. Agencies that can answer with a clear, consistent record — rather than an awkward email thread — protect client trust and avoid retroactive explanations. Voluntary, well-kept disclosure records are a practical way to prepare for a more regulated environment.

AI Receipt is a self-service tool that lets you create and publish a public, timestamped declaration record for each deliverable: what was made, which production label applies (from Human Made to Autonomous AI), which AI tools were used, who reviewed it and any supporting evidence links. Each published record gets a permanent public URL, a badge you can embed, and a QR code.

This gives you a repeatable, standardised disclosure habit across your team and a single link you can hand to a client, regulator or platform when questions arise.

• No compliance certification. Publishing a receipt does not certify, prove or guarantee that you comply with the EU AI Act or any other law.
• No independent verification by default. Receipts are self-declared by their creator. Unless a record explicitly carries independent, evidence-backed confirmation, it reflects the creator’s own declaration — no more, no less.
• No legal advice. Nothing on this page or in the product is legal advice or a substitute for advice from a qualified lawyer about your specific obligations.
• No content detection. AI Receipt does not scan or analyse your content to detect AI use; it records what you declare.

This page is provided for general information only. It summarises our understanding of the regulatory direction in the European Union as at the date shown above and may become outdated as legislation, guidance and enforcement practice evolve. It does not constitute legal advice, does not create a lawyer–client relationship, and should not be relied upon as the basis for any compliance decision. Margarida Pinto, trading as “AI for Good Studio”, accepts no liability for actions taken or not taken based on this page. If you need to determine your obligations under the EU AI Act or any other legislation, consult a qualified legal professional.

For the primary sources, see the official text of Regulation (EU) 2024/1689 (the AI Act) and the European Commission’s AI policy pages. For how to use your receipts and badges in practice, see the badge usage guide.